Privacy Policy | Wilderness Action, INC

WILDERNESS ACTION, INC.

September 2026

Wilderness Action, Inc. (“Wilderness Action,” “we,” “our” or “us”) wants you to understand what kinds of personal information we collect about you when you access or use our websites, mobile sites, and mobile applications that link to this Privacy Policy (collectively, the “Services”), why we collect it, and how we use or disclose it. We also want to make sure you know your rights regarding our collection, use and disclosure of your personal information.

For purposes of this Privacy Policy, the term “personal information” refers to information that identifies you as an individual or relates to you as an identifiable individual and applies solely to personal information collected on or through wildernessactionusa.org (the “Site”), through third parties that refer to this policy, or surveys.

We may change this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of the policy, and, in some cases, we may provide you with additional notice (such as adding a statement to our website homepage or sending you notice by email). Please review this Privacy Policy whenever you access the Site, Services, or interact with us to stay informed about our Privacy Policy practices and the choices available to you.

COLLECTION OF INFORMATION

The kinds of information we collect about you depends on how you use our Services. When you visit our website, save your payment information, make a contribution, contact us, or otherwise interact with Wilderness Action and our Services, we may collect information that identifies you, relates to you, or could reasonably be linked to you.

Information You Provide to Us

We collect information you provide directly to us. For example, we collect information when you sign up to receive updates, request information, fill out a form, sign a petition, sign up as a volunteer, sign up for an event, create an account, participate in a contest or promotion, make a contribution, communicate with us via third-party social media sites, request technical support, send us an email, or otherwise communicate with us. The types of information we may collect include your name, contact information (such as email address, postal address, and phone number), contribution amount, date and location of the transaction, credit card and other payment information (which may be collected directly by a third-party processor), and any other information you choose to provide.

In addition, the Federal Election Commission (FEC) requires us to collect certain other information from contributors, including your address, occupation, or information about your employer, if applicable.

Automatically Collected Information

Similar to most websites, certain kinds of information are automatically or passively collected, retained and used when you visit our Site. This information includes:

Log and Usage Information: We collect information related to your access to and use of the Site, including the type of browser you use, app version, access times, pages viewed, your IP address, and the page you visited before navigating to our Site.
Device Information: We collect information about the computer or mobile device you use to access our Site, including the hardware model, operating system and version, unique device identifiers, and mobile network information.
Location Information: We may derive the approximate location of your device, such as from your IP address.
Information Collected by Cookies and Similar Tracking Technologies: We (and our service providers) use different technologies to collect information, including cookies and web beacons. Cookies are small data files stored on your hard drive or in your device’s memory that help us improve our Site and your experience, see which areas and features of our Site are popular, and count visits. Web beacons (also known as “pixel tags” or “clear GIFs”) are electronic images that may be used in our Site or emails to help deliver cookies, count visits, and to help us understand usage and campaign effectiveness. For more information about cookies and how to disable them, see below.

Information We Collect from Other Sources

We and our third-party service providers may also obtain information about you from other sources and combine that with other information we collect about you.

USE OF INFORMATION

We may use the information we collect to:

Provide, maintain, support, and improve our Services and the Sit, this includes technical support, troubleshooting, conducting internal research, and analyzing data, among other things;
Deliver information you request, process contributions and transactions, and send you related information, including confirmations and receipts;
Respond to your emails, comments, questions, and requests and otherwise contact you about your participation and the use of our Services;
Communicate with you about Wilderness Action, such as sending you information to keep you informed about various issues, activities, and provide news and information we think will be of interest to you (see below for information about how to opt out of these communications at any time);
Solicit support for Wilderness Action and process your contributions;
Contact you if federal election laws require us to request additional information from you;
Monitor and analyze trends, usage, and activities in connection with Services;
Personalize our Services and provide content or features based on your preferences, interests, and browsing and online activities;
Detect, investigate, and prevent fraudulent transactions and other illegal activities and protect the rights and property of the Wilderness Society and others;
Carry out any other purpose described to you at the time the information was collected; and
Cooperate with public and government authorities (including, where applicable, authorities outside your country of residence), to cooperate with law enforcement, and for other legal reasons (e.g., to exercise or defend legal claims, enforce applicable contractual terms and conditions, or otherwise protect our rights, privacy, safety or property, and/or that of you or others).

HOW WE SHARE INFORMATION YOU PROVIDE US

We may share information about you as follows or as otherwise described in this Privacy Policy:

With vendors, service providers, volunteers, and consultants who need access to such information to carry out work on our behalf;
To report required information to the Federal Election Commission, including name, mailing address, occupation, and name of employers of individuals who make contributions to Wilderness Action, Inc. (for additional information, visit the FEC website at http://www.fec.gov);
In response to a request for information when we believe disclosure is in accordance with, or required by, any applicable law or legal process, including lawful requests by public authorities to meet national security or law enforcement requirements;

When we believe in good faith that we are lawfully authorized or required to do so or that doing so is reasonably necessary or appropriate to comply with the law or legal processes or respond to lawful requests, claims, or legal authorities, including responding to lawful subpoenas, warrants, or court orders;
If we believe your actions are inconsistent with our user agreements or policies, or to protect the rights, property, and safety of Wilderness Action or others;
In connection with, or during negotiations of, any reorganization or formation of a new committee or successor organization, asset sale or transfer, financing or lending transaction, or in any other situation where personal information may be disclosed or transferred as one of the assets of Wilderness Action;
With your consent or at your direction.
The above excludes text messaging originator opt-in data and consent, which information will not be shared with any third parties, provided that the foregoing does not apply to sharing: (1) with vendors, consultants and other service providers who need access to such information to carry out work on our behalf (and who will not use such information for their own purposes); (2) if we believe disclosure is required by any applicable law, rule, or regulation or to comply with law enforcement or legal process; and (3) if the user consents to our sharing of such information.

We may also share aggregated or de-identified information that cannot reasonably be used by those third parties to identify you.

LINKS TO OTHER WEBSITES

The Services may contain links to other websites. Any personal information you provide on such linked pages is provided directly to that third party and is subject to that third party’s privacy policy and not this privacy policy.

We encourage you to learn about the third-party’s privacy and security practices and policies before providing personal information.

SOCIAL SHARING

Our Services may offer social sharing features and other integrated tools (such as the Facebook “Like” button, which let you share actions you take with other media, and vice versa). Your use of such features enables the sharing of information with your friends or the public, depending on your privacy settings for the relevant social media site. For more information about the purpose and scope of data collection and processing in connection with social sharing features, please visit the privacy policies of the entities that provide these features.

ADVERTISING AND ANALYTICS SERVICES PROVIDED BY THIRD PARTIES

We may allow others to provide analytics services and serve advertisements on our behalf across the web and on mobile applications. These entities may use cookies, web beacons, device identifiers, and other technologies to collect information about your use of the Services and other websites and applications, including your IP address, web browser, mobile network information, pages viewed, time spent on pages or in apps, links clicked, and conversion information. This information may be used by Wilderness Action and others to, among other things, analyze and track data, determine the popularity of certain content, deliver advertising and content targeted to your interests on our Services and other websites, and better understand your online activity.

Such third-party vendors, including Google, may use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick cookie) together to inform, optimize, and serve ads based on your past visits to our Sites. For information on how you can opt out of Google’s use of cookies for interest-based ads, please visit Google’s Ads Settings. Other advertising vendors we may use include, without limitation, Facebook, and Twitter.

YOUR CHOICES

Account Information

Depending on your jurisdiction, you may have certain rights with respect to your information, including the ability to request: (i) access to and/or a copy of certain personal information we hold about you; (ii) correction of inaccurate information we have about you; and (iii) deletion of certain personal information we have collected from you. Please note that your rights and our responses may vary based on your state or country of residency. You may be located in a jurisdiction where we are not obligated or unable to fulfill a specific request.

We will also take reasonable steps to verify your identity when you make a request. Certain information may be exempt from such requests under applicable law such as information we retain for legal compliance and to secure our Services.

Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove or reject browser cookies. To delete or disable flash cookies please visit www.adobe.com/products/flashplayer/security for more information. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of our Site.

Promotional Communications

You may opt out of receiving updates and newsletters by email by following the instructions in those emails, and you may opt out of receiving SMS alerts by texting STOP at any time. If you opt out, we may still send you other types of emails, such as those about your use of the Site or any donations or transactions.

Mobile Push Notifications/Alerts

With your consent, we may send promotional and non-promotional push notifications or alerts to your mobile device. You can deactivate these messages at any time by changing the notification settings on your mobile device.

If you have any questions about this Privacy Policy, please contact us at [insert general information email box].